Bow Flowers Privacy Policy

Name: IN THE STARS
Brand: Bow Flowers
Price: 60.00 GBP
Availability: InStock

Introduction

At Bow Flowers, we are dedicated to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you place an order with Bow Flowers, either directly or through our website, for deliveries in Bow and surrounding districts. We are committed to complying with the General Data Protection Regulation (GDPR) and all applicable privacy laws. Please take the time to read this policy carefully.

What Data We Collect

When you place an order with Bow Flowers or interact with our services, we collect various types of personal data, including:

Identity Data: Your full name and, where relevant, recipient names.
Contact Data: Delivery address, billing address, and contact details such as phone number (if provided for delivery updates).
Order Information: Details about your order, such as selected products, delivery date, and special preferences or notes.
Payment Data: Transaction details from payments, though card details are processed by payment providers and not stored by us.
Communication Data: Any correspondence you have with us, including order queries and feedback.
Technical Data: When accessing our website, limited data such as your IP address and browser type may be collected for security and analytics purposes.

Lawful Basis for Data Processing

Bow Flowers processes your personal data only where there is a lawful basis under the GDPR. Our primary lawful bases include:

Contractual Necessity: To fulfil your flower order, process payments, arrange delivery, and provide after-sale support.
Legitimate Interests: To improve our business operations, protect against fraud, and communicate relevant updates regarding your order or our services.
Legal Obligations: To comply with relevant tax, accounting, and legal requirements.
Consent: In certain cases, where we wish to send you marketing communications or seek feedback, we will only do so with your explicit permission.

How We Use Your Data

We use your personal data in the following ways:

Processing and delivering your flower orders.
Communicating with you about your orders and delivery status.
Improving and personalising our services for better customer experience.
Complying with our legal obligations and maintaining business records.
(If you have consented) Sending you newsletters or promotional offers relevant to Bow Flowers.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, including:

Fulfilling your order and any customer service requests;
Compliance with legal, tax, and accounting requirements;
Handling and resolving any disputes or issues.

Typically, we retain your order and related data for up to 7 years to satisfy legal record-keeping requirements. Data used solely for marketing purposes will be retained only until you withdraw your consent or opt out.

Who Processes Your Data

Bow Flowers may need to share your data with trusted third-party processors to help deliver our services. These may include:

Payment Processors: To securely process your online transactions.
Delivery Couriers: To dispatch and manage the delivery of your flower orders.
IT and System Support: To maintain our website, databases, and communication systems.
Professional Advisers: For accountancy, legal, or compliance advice.

All third parties engaged by Bow Flowers are obliged to protect your personal data in line with GDPR and are prohibited from using it for their own purposes. We do not sell or rent your personal data to third parties.

Your Rights Under GDPR

As a customer ordering from Bow or the surrounding districts, you have several rights concerning your personal data:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct inaccurate information or complete incomplete data.
Right to Erasure: You may, in certain situations, request that we delete your personal data, subject to legal or contractual retention requirements.
Right to Restriction: You can ask us to restrict processing if you believe your data is inaccurate, processing is unlawful, or data is no longer needed.
Right to Data Portability: You may request your personal data from us in a structured, commonly-used, and machine-readable format and have the right to transmit it to another controller.
Right to Object: You can object to the processing of your data where processing is based on our legitimate interests or for direct marketing.
Right to Withdraw Consent: Where you have given consent for particular uses of your data, you can withdraw this at any time.

If you wish to exercise any of these rights, please contact us through the appropriate channels provided when you placed your order or get in touch directly via our website contact form.

Applicability of This Policy

This Privacy Policy applies to all customers of Bow Flowers who place orders for delivery in Bow and the neighbouring districts. It applies to both in-person and online orders with Bow Flowers. If our policy changes in the future, we will update this document, and any significant changes will be communicated to our customers before they take effect.

How We Protect Your Data

We implement appropriate technical and organisational measures to safeguard your personal information from unauthorised access, misuse, alteration, or loss. These include secured systems, data access controls, and internal training on data confidentiality for our staff. If we become aware of a data breach that may affect your rights and freedoms, we will notify you as required by law.

Further Questions or Concerns

We take your privacy seriously and appreciate your trust in Bow Flowers. If you have any questions about this Privacy Policy or how your personal data is managed, please use the contact options provided during your order process or our general enquiry form on our website.